The rules we build to
Vehicle-mounted advertising is regulated. This page summarises the rules the Rover One is engineered around, in plain English. It is a summary, not legal advice. Even our brand wears the standard: Rover glows soft white, the same white-light signage standard the road rules ask of us.
No animation while the vehicle moves
VIC road rules treat animated displays on moving vehicles as a driver-distraction hazard. The Rover One enforces this in firmware: above 0 km/h the panel static-locks. Creative can only change while parked, and transitions are instant cuts, never scrolls or fades.
Brightness limits, day and night
Displays must not dazzle other road users. The panel meters ambient light 10× per second and auto-dims from 3,500 nit (daylight) down to 350 nit after dusk. Brightness is telemetry-logged; the log is available to regulators on request.
The 20×-mass mount rule
A roof load must stay attached under forces up to 20 times its own mass (forward deceleration case). The Rover One weighs 9.8 kg; its clamp mount is engineer-certified to 2.4 kN retention - above the required threshold - and each install is torque-checked and photographed.
What can't run on our screens
All creative passes an automated pre-check plus human review before trafficking. We reject: alcohol near school zones and dry areas, gambling without required taglines, tobacco/vaping (always), political material without authorisation lines, and anything imitating traffic signals or road signage.
Operating north of the border
QLD applies its own device and luminance guidance. Rover One ships with a QLD profile: tighter night dimming curve and geofenced content rules for school zones. The same unit passes both states; the profile switches automatically on GPS.
Questions about a specific placement or creative? Email compliance@rovermediahq.com - we answer within one business day.